When you upload a plugin .zip via Plugins → Add New → Upload Plugin, WordPress rejects it with:
Incompatible Archive. Return to the Plugin Installer
Reinstalling WordPress, switching browsers, or clicking "Return to the Plugin Installer" and retrying does not help — the same zip fails every time.
Why WordPress shows this
WordPress opens the uploaded .zip with its PclZip / ZipArchive reader before copying plugin files into wp-content/plugins/. If the reader cannot find a valid ZIP end-of-central-directory record, it aborts and surfaces "Incompatible Archive."
The usual cause is a corrupted or incomplete download — the zip on disk is not actually a complete zip file. Common triggers:
- The download was interrupted (network blip, timeout, browser crash) and the saved file is truncated.
- The browser silently decompressed the zip on download — macOS Safari and some browser extensions auto-extract
.zipfiles, leaving either a folder or a re-zipped archive with a different structure. - The file was re-zipped after extraction (e.g. zipping the unzipped folder with macOS Finder), which nests the plugin inside a wrapper folder WordPress does not expect.
- The file was edited or renamed in a way that changed its bytes — for example, opening it in an archive GUI and saving.
How to fix
- Delete the local
.zip— don't trust the file on disk. - Re-download from the original link we sent you. Let the download finish completely before doing anything else.
- Do not unzip it. WordPress expects the raw
.zip, not an extracted folder or a re-zipped version. - On macOS Safari, disable Preferences → General → Open "safe" files after downloading before downloading — this prevents auto-extraction. Or use Chrome / Firefox, which do not auto-extract.
- Upload the fresh
.zipagain via Plugins → Add New → Upload Plugin.
How to confirm the zip is intact
Before uploading, check the file size matches the one we sent. On the command line:
unzip -t wpc-site-installer.zip
A healthy zip prints No errors detected in compressed data. An "End-of-central-directory signature not found" or similar error confirms corruption — re-download.
Still stuck?
If a freshly downloaded zip still shows "Incompatible Archive," contact support@wpproconverter.com with your browser, OS, and the file size of the zip on disk, and we'll send you a replacement link.